Trading for Development
Helping small businesses produce better, women diversify their livelihoods, and Afghan agricultural and food products reach more buyers.
Productive machines, Afghan food products and trading supplies.
Explore serviceResponsible sourcing with clear documentation and delivery.
Explore serviceAsset sourcing and documentation with banks and MFIs.
Explore serviceMarket readiness and export support for Afghan agriculture and food.
Explore serviceOur development priorities
Practical commercial services with a purpose: inclusive livelihoods and stronger Afghan value chains.
Our Access to Machines initiative focuses on light and small industry. Suitable equipment can reduce waste, improve productivity and quality, lower production costs and strengthen export competitiveness.
Women-led and home-based MSMEs are a priority, with opportunities beyond handicrafts and embroidery. We seek lower-noise, resource-efficient options and assess safety for each workspace.
Explore machine accessAgriculture and food are at the heart of our trade and distribution work. We support market readiness, quality requirements, packaging and buyer connections for domestic and export opportunities.
Our ambition is to become a trusted leader in Afghan export promotion, helping producers retain more value and build sustainable livelihoods.
Explore trade facilitationSold by WatanPlus
Sold by WatanPlus
unit · Minimum 1 USD 15,000.00 / unit Displayed price; delivery and final total confirmed before payment. Request availability Request availability Product detailsSold by WatanPlus
kg · Minimum 1 AFN 400.00 / kg Displayed price; delivery and final total confirmed before payment. Request availability Request availability Product detailsSold by WatanPlus
kg · Minimum 1 AFN 900.00 / kg Displayed price; delivery and final total confirmed before payment. Request availability Request availability Product detailsClear scopes, decisions and delivery records.
Local enterprise and project employment.
Practical support for inclusive growth.
About WatanPlus
We are an Afghan trading company working to strengthen private-sector development and reduce poverty through productive enterprise. We connect MSMEs with appropriate machines, support women’s economic diversification, and help Afghan agricultural and food products reach markets.
Responsible procurement, distribution and institution-led Murabaha facilitation support this mission. WatanPlus sells its own offers; Lusplus remains our separate marketplace initiative.
Sustainable Development Goals
These goals guide our priorities. Our intended contribution starts with practical support for businesses and livelihoods.
SDG 1
Strengthen livelihood opportunities through productive enterprise and better access to buyers.
Read UN Goal 1SDG 5
Prioritize women’s economic participation and more diverse home-based business opportunities.
Read UN Goal 5SDG 8
Support MSME productivity, entrepreneurship and responsible employment through trade and procurement.
Read UN Goal 8SDG 9
Connect small industries with appropriate technology, productive assets and value chains.
Read UN Goal 9SDG 12
Prioritize resource-efficient equipment and food handling that can reduce waste and post-harvest losses.
Read UN Goal 12Alignment expresses our priorities, not certification or UN endorsement. Results are reported only with supporting evidence.
Our people
The people responsible for our work and client relationships.
Managing Director
A young professional with more than 12 years work experience in the private sector across Afghanistan
WhatsAppMarket Research Manager
An experienced market research expert with extensive experience in the trading and logistics sector
WhatsAppProcurement Expert
A young ACCA student and expert in public sector procurement solutions
WhatsAppContact our team in Kabul.
